____________ communication is used when an adverse event has occurred to decrease the severity of the outcome.

____________ communication is used when an adverse event has occurred to decrease the severity of the outcome.

• A. Crisis
• B. Risk
• C. Strategic
• D. Informational

Answer: (A)

Crisis communication is the approach used when an adverse event has occurred to minimize harm and manage how the public and key stakeholders respond. The goal is to deliver rapid, accurate information, clear instructions on what people should do to stay safe, and transparent updates as the situation evolves. This helps prevent misinformation, maintains trust, and coordinates actions across agencies. If we compare with other types of communication, risk communication is about explaining potential risks and influencing behavior to avoid or reduce those risks before or during an event, not after it has already happened. Informational communication is broader and focuses on sharing knowledge or data in general, without the urgent, action-oriented context of a response to a specific incident. Strategic communication targets long-term goals and messaging strategy rather than immediate incident management.

Crisis communication is the approach used when an adverse event has occurred to minimize harm and manage how the public and key stakeholders respond. The goal is to deliver rapid, accurate information, clear instructions on what people should do to stay safe, and transparent updates as the situation evolves. This helps prevent misinformation, maintains trust, and coordinates actions across agencies.

If we compare with other types of communication, risk communication is about explaining potential risks and influencing behavior to avoid or reduce those risks before or during an event, not after it has already happened. Informational communication is broader and focuses on sharing knowledge or data in general, without the urgent, action-oriented context of a response to a specific incident. Strategic communication targets long-term goals and messaging strategy rather than immediate incident management.