Which USDA service administers and enforces the Country of Origin Labeling (COOL) program?

Which USDA service administers and enforces the Country of Origin Labeling (COOL) program?

• A. AMS
• B. APHIS
• C. ARS
• D. FSIS

Answer: (A)

COOL is a labeling requirement that tells consumers the country of origin for certain agricultural products. The agency within USDA that administers and enforces this program is the Agricultural Marketing Service. AMS develops the labeling rules, monitors compliance by retailers and producers, and carries out enforcement actions as needed. While other USDA agencies, like FSIS, handle labeling and safety related to meat and poultry as part of their mission, the COOL program itself falls under AMS, making it the best choice.

COOL is a labeling requirement that tells consumers the country of origin for certain agricultural products. The agency within USDA that administers and enforces this program is the Agricultural Marketing Service. AMS develops the labeling rules, monitors compliance by retailers and producers, and carries out enforcement actions as needed. While other USDA agencies, like FSIS, handle labeling and safety related to meat and poultry as part of their mission, the COOL program itself falls under AMS, making it the best choice.